Extra! Extra! Read all about it! A digital version of the Media Guide now available

The St. Louis Cardinals’ Media Guide, which has statistics, facts, and information about the team, management, coaches and team history, is published by the Cardinals every year. For the baseball fan, the Media Guide is like the team’s Encyclopedia Britannica. The Media Guide is available for purchase only at the team store at Busch Stadium, at the gates of Busch Stadium where scorecards are sold or online at Cardinals.com.

The print edition of the media guide has 400 pages, which makes it a little hard to carry around.  Following in the footsteps of Cardinals magazine, the Media Guide is now available in a digital edition for the first time. The Cardinals graciously provided each of the United Cardinals Bloggers blogs with a free digital copy of the Media Guide for our review and for us to publicize.

The digital edition of the media guide is offered through Zinio. Zinio has an app for iPhone, Android, iPad, and Windows 8 to use to view the digital edition. I do have an Android phone, but my phone does not support the Zinio app – I guess my phone is too old. Honey, if you’re reading this, I need a new smart phone. I do have a Kindle Fire HD, and I wish that there was a Zinio app for the Kindle Fire. Those videos and photos in the digital edition would look great in HD. I would probably be able to “pinch” the screen to make the font bigger. I can access the digital edition through the Internet. You should also make sure you have the latest version of Adobe Acrobat on your computer.

If you’re using a browser, you can enlarge the digital edition to full screen for easier viewing. Buttons to turn the pages are conveniently located at the bottom right corner of the screen. The digital edition contains videos that obviously are not available in a print edition. The videos are easy to find – they’re located where you see the flashing play button. There are also photo galleries and extra historical information that are not available in the print edition. If you don’t want to scroll through the whole book, you can go to the table of contents and click on a title, and the page will come up.

The price of the digital edition of the media guide is only $10.00, which is a steal when you consider all the information it contains. The only drawback I can see is that you can only access the digital edition when you have an Internet connection. I can see wanting to use the digital edition while you’re at a Cardinals game. Busch Stadium has spotty 3G access, which I know about from personal experience. I also see folks complain about the bad 3G access at Busch Stadium on Twitter. The digital edition should be an e-book that you can access without having an Internet connection. Once you purchase the digital edition, it could be emailed to you and then you could download it to your desktop. You could open the email on a mobile device and save the attachment to the desktop for offline viewing. This would allow me to view the media guide using my Kindle Fire. The digital media guide could also be offered directly through Amazon, allowing me and other Kindle Fire users to directly download the media guide straight to our Kindles or to view using the Kindle app on other devices. The Kindle version could be priced a little higher (like $5.00 more, maybe) so that Amazon could make a little money on the deal.

Now that I’ve piqued your interest in the digital edition of the media guide, here’s the information you need to purchase it:

SPECIAL DIGITAL EDITION OF CARDINALS 2014 MEDIA GUIDE NOW ON SALE
Ultimate Insiders Resource With Bonus Digital Content Available on PC, Mac, iPhone, iPad and Android Devices

ST. LOUIS, MO, August 6, 2014 – The St. Louis Cardinals announced that fans can now own a special digital edition of the team’s 2014 Media Guide, the ultimate insider’s resource relied upon by media members, baseball executives and scouts that has become an annual must‐own fan collectible.

“For more than half a century the annual Cardinals Media Guide has been the best and most comprehensive book about the team,” said Melody Yount, Manager of Communications. “We are proud to offer this special, first‐time digital edition of the storied publication with bonus content that takes full advantage of the digital platform.”

Published annually since the 1950s, the Cardinals annual media guide was created to provide media with accurate, detailed information about the team to help provide historical context to current achievements on the field.

Containing stats, photos and biographies of every player in the entire Cardinals organization, along with the definitive history of the club since its inception, the digital edition of the Media Guide is packed with photos, videos and exclusive content unavailable elsewhere.

“We really wanted to take advantage of all that a digital platform has to offer,” said Ron Watermon, VP of Communications. “The guide includes dozens of high quality photos from the team’s talented photographers, as well as several videos from the Cardinals great video production crew.”

The digital guide includes “The Cardinals Way,” a special video developed to greet guests to the Cardinals Hall of Fame and Museum at Cardinals Nation in Ballpark Village. The digital edition of the media guide is the only place other than the museum that fans can see this video. The digital edition also includes a special section about team history that is unavailable within the 400 page printed edition.

The special digital edition may be downloaded on Mac and PC computers, as well as a variety of popular mobile device platforms including Android‐based tablets and smart phones, and Apple’s iPhone and iPad devices at a cost of $10 at cardinals.com/mediaguide. The Cardinals are just the second team in Major League baseball to offer a digital Media Guide.

Fans can also purchase the printed version of the 2014 Media Guide for $20 at cardinals.com/mediaguide, the Team Store inside Busch Stadium, at each gate where scorecards are sold, at the Cardinals Authentics Shop in Cardinals Nation at Ballpark Village and by phone at 314‐345‐9000.

That’s all for now!  Thanks for reading!  See you next time!

Diane

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